Beauties of Jockey

One aspect that makes Jockey unique as an underwear brand is their choice of models. As opposed to popular brands like Victoria Secret, Jockey tends to feature more women who embody more realistic ideals of beauty, which makes them all the more stunning. Its also great to see women who actually look older than twenty modeling underwear; they add a dash of elegance that makes it all the more sexy. 

Undies Theatre - Kristen Connolly in The Cabin in the Woods

Here's a more recent offering: Kristen Connolly does a great job playing the stereotypical "virgin" in the clever horror/action/comedy Cabin in the Woods. A horror movie isn't complete without at least one girl showing off her cotton underpants and this film does not disappoint: Kristen goes pants-less in the very first scene!

Undies Theatre - Laura Ramsey & Jessica Lucas in The Covenant

Two for one! These beautiful babes bring on the bedroom gossip in a scene from the pre-Twilight supernatural teen horror, The Covenent. Although the movie is largely dominated by shirtless men, the ladies do get some decent screen time while dressed down to their skivvies. Black magic or white magic, we can half the best of both worlds.

TEN Undies

TEN Undies is a small New York based brand that sells high-end casual underwear, inspired by the classic look of panties from movies in the 70's and 80's (some of which will be featured here in due time). Designer Daphne Javitch obviously stands by her line, as she is featured modelling a number of the panties below, in addition to actress Katherine Waterston. Say what you will about artsy girls, but they sure know how to look good without pants. Find more of the collection at TEN Undies. 

NFSW Alert: Some artistic nudity is present at the bottom of this post; not that you'd be looking at this blog at work anyways ;)

Just Jockeying

Jockey International works different ad agency for each region it sells to. Luckily for us, this translates to many great ideas being generated by Jockey's marketing folks worldwide. Case in point: The "Just Jockeying" campaign run by Jockey India depicts many lovely ladies simply having fun. In their underwear of course. Scroll down to the bottom for a view "behind" the scenes (terrible pun, I know).

We fit America

In the late 80's Fruit of the Loom decided to go patriotic with the slogan "We fit America." And what better way to show the company's pride by debuting ads featuring all-American girls doing American things like brushing their hair and perching over their windows (true Americans don't take advice from Sweden!) in their undies. I am not a personal fan of flag-patterned bikinis so I'm thankful they didn't take that angle. Accompanying television ad also attached.

Let 'em know you're Jockey

In 1998, Jockey launched the "Let 'em know you're Jockey" ad campaign, which depicted "real" people wearing the brand. This ultimately culminated in various women from different industries dropping their pants for national media. Maybe it's time for Jockey to have another go?