Jockey International works different ad agency for each region it sells to. Luckily for us, this translates to many great ideas being generated by Jockey's marketing folks worldwide. Case in point: The "Just Jockeying" campaign run by Jockey India depicts many lovely ladies simply having fun. In their underwear of course. Scroll down to the bottom for a view "behind" the scenes (terrible pun, I know).
Hey, they're cool, fun, gorgeous and even sexy as always. Just Jockeying!
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