Just Jockeying

Jockey International works different ad agency for each region it sells to. Luckily for us, this translates to many great ideas being generated by Jockey's marketing folks worldwide. Case in point: The "Just Jockeying" campaign run by Jockey India depicts many lovely ladies simply having fun. In their underwear of course. Scroll down to the bottom for a view "behind" the scenes (terrible pun, I know).

Let 'em know you're Jockey

In 1998, Jockey launched the "Let 'em know you're Jockey" ad campaign, which depicted "real" people wearing the brand. This ultimately culminated in various women from different industries dropping their pants for national media. Maybe it's time for Jockey to have another go?